Advent Case analysis
lot of costs by streamlining the end product features with inputs from customers, suppliers and other stakeholders instead of just throwing their products into the market and hoping for the best.
Recommendations on the video beam business:
Lower cost large screen TVs have the potential to be a very big market as the current price Advent is targeting is way below what can be found in the market. However, at this point, I see that Advent’s exposure to video business is quite limited. It appears that they have to invest and get more knowledge regarding this field such as learning about optics, CRTs and display technologies and knowing suppliers’ technologies as well. Thus, I propose that the company start with a plan that details the incremental video product offerings it has to make and building upon their core competency of being able to integrate technologies prior to launching into the large screen projector.
advent case