Cola Wars
spokesperson for some of their recent ads and soon after Coke signed Christina Aguilera. This is a great example of rivalry among competitors, because Brittney and Christina have been battling for the number one music spot since they were children. I don’t think that Coke could have signed a better artist to go up against Brittney’s Pepsi ads.
Use of the Internet
The internet is an essential tool to a company’s success in the business environment around the world. It is almost imperative that a company learns how to and fully utilizes the benefits the internet has to offer. Coke does a wonderful job of this through www.coke.com. There is ample information about the company, the products, and their global market areas.
Pepsi does an adequate job of using their website but it doesn’t have near the information that the coke site does. Not only does it have less information, but it is also split up between two sites: www.pepsico.com and www.pepsi.com. The pepsi.com website is mainly for entertainment purposes and the pepsico.com site is informational. This is not good use of the internet because they probably loose a lot of user activity because of the split and confusion of two different sites. While I was researching information about the company it took me quite a while to understand the all the company information was on a different site than pepsi.com. If I was doing the research for investment purposes I definitely would not have invested my money in Pepsi; but rather in Coke because the information was readily assessable.
Conclusion
Pepsi and Coke execute many of the best business practices in today’s business venue. Despite the companies minor differences they’ve done an impressive job of creating successful brands that all companies can respect and emulate. Lastly, from a consumer’s perspective if you’re a Coke or a Pepsi fan I think with either choice “you’ve got the right one”.