ads
Advertisements are everywhere, from TV, to magazine, to radio, and its even starting to show up on cell phones. Advertising in today’s world is big business and they affect your life without even knowing it. Just the other day I was in the store and I was walking down an isle, I looked over and I saw a couple of bottles of urbal essences shampoo and all I could think of was a woman going “oohhh ohh yes yes”. Knowing what makes adds affective is very important because you never know when you will need to make one or at least you will know when you’re being affected by the advertisements. Advertisements come in many shapes and forms but I want to focus in on three that I found in Southern Living magazine.
The first advertisement is trying to get people to buy a Chevy Silverado. The first thing noticed is the words “BEST BEST BEST” in very large letters and an award for 2001 through 2003 above the words. Chevy is trying to get people to believe that their vehicles are the best there is. The next thing noticed is the, very large, front end of the truck as it powers its way through all the mud. Here they were trying to say that the Silverado is rough, tough, fun, and big. Then below all this there are the words “Silverado Like a rock”, which is reinforcing their message that the Silverado is tough. As if all that wasn’t enough there are also the words “Tough technology” which is obviously saying that the Silverado is reliable and, again, tough. The target audience is most likely young people, probably 30 and down. I can tell because the advertisement stresses fun, excitement, and power. The over all color of the advertisement is a dark outdoors like brown and has white words. The ad is card stacking, they only give you the information they want you to know.
The Second advertisement is about windows from Pella. The target audience is homeowners with families because they are trying to sell windows for homes. The first thing I notice is the transition from a black and white photo to a colorful picture frame. This might mean the transition from old to new or in this case old windows to new windows. The second thing I notice is the little boy playing the saxophone and the words “Johnny, close the windows. Daddy can’t hear himself cut the grass.” This says that the boy is so bad with his instrument that not even the lawn mower can block out the sound but the window can. Then on the very bottom it says “ Pella replacement windows fit tighter to keep noise out. And in some cases, in. After all, it’s not just home improvement, it’s life improvement.” This is saying that if you buy Pellas windows not only are you improving on your home buy you are improving on yourself. All the words are in small letters so [next page]