CASINO AIR Marketing information
Group #5
Table of Contents
I. Executive Summary
II. Situational Analysis
III. Marketing Objectives
Executive Summary
Casino Air is a brand new idea that will combine flying with casino gaming. Passengers over the age of twenty-one years will be able to participate in casino gaming while receiving first class treatment. Passengers will enjoy gambling knowing that Casino Air will have investors and joint ventures with Harrah’s casino and other major corporations.
Situational Analysis
Internal Analysis:
Casino Air’s current product is to combine flying to a passenger’s destination with in-flight casino gaming activities. Casino Air is expecting to make with a full flight to Las Vegas, NV, $400,000 and expected gambling earnings of $15,000 per round trip flight. The market share for Casino Air will be minimal during the launch of the product. However, as consumers become aware of the airline and more cities are added for service, market share will increase dramatically. Currently, Casino Air will offer more services to the consumer while they are flying. The competition will have cheaper ticket prices, but will not initially be able to compete with the differentiation of Casino Air.
Casino Air has many strengths that were analyzed thoroughly through the product being offered. First, there is no other product like Casino Air on the market. Along with a flight, consumers will be able to receive all-inclusive trips to their destination. Included in the trip will be casino gambling during the flight, free cocktails for gamblers, message therapist, virtual reality lab, marriage chapel, hotel included with purchase of plane ticket, and first class seating for all passengers. Casino Air is a novelty item because no other airline has attempted to try this idea. Another main strength for Casino Air is the departing location in Dallas, TX. Dallas is chosen because it is centrally located in the U.S. and has two airports, one of which is the largest in the world. Casino Air will offer a variety of destinations to cities within the U.S. and outside the U.S. Lastly, Casino Air will offer player’s cards to gamers willing to spend a certain amount of money on Casino Air.
Casino Air also has some internal weaknesses that can hamper the operations of the airline. First, Dallas is the only departing city where a passenger can catch a flight to a departing destination. Also, during the initial launch of Casino Air, there will be a limited number of flights out of Dallas to the predetermined destinations. Next, the initial start up cost will be tremendous. If any of the money needed to finance the airlines is not received or spent poorly, then Casino Air can go bankrupt before even having the initial flight. Seating requirements are another weakness for Casino Air because passengers must remain seated during turbulence and must choose a game at the beginning of the flight. There is not a “high roller” [next page]