Comparison of a profit and a non profit organisation
All organisation’s whether they be profit making or non profit making have to increase awareness of their services and products to all of their key stake holders in order to maximise and achieve their set targets and objectives.
Most non profit making organisations operate in the services sector such as hospitals and local authorities or exist as charities such as Oxfam or NSPCC. The objectives of a non-profit making organisation differ from that of profit making organisations in terms of they have other objectives apart from making a profit. Their main primary goals are non economic, for example, Oxfam aim to alleviate hunger throughout the world. Over the years marketing amongst non-profit making organisations has become ever more important. This is due to the fact that many non-profit organisations rely on membership fees and donations so it is essential that effective methods of communications are used to increase awareness amongst individuals and organisations in order to maximise the memberships and donations.
In 1942, the Oxford Committee for Famine Relief met for the first time, establishing what is now one of the best-known non-government organisations in the world, Oxfam. Oxfam Great Britain is a development, relief, and campaigning organisation dedicated to finding lasting solutions to poverty and suffering around the world. The organisations aim is to enable all human beings to have a life of dignity and opportunity. This is achieved through working with poor communities, local partners, volunteers, and supporters to overcome poverty and suffering.
Oxfam works in 70 countries throughout the world joining together to fight poverty. Oxfam helps by giving money and advice, helping people to help themselves. This way they grow more food, dig wells for clean water, train health workers, learn to read and write, plant trees and gain confidence and build mutual trust.
Oxfam relies on public donations to continue providing long-term support to the people around the world. Oxfam uses powerful advertising to persuade the general public to make a donation. This powerful advertising is usually done via television. The adverts show people, usually children in third world countries suffering due to poverty and famine, asking you to donate three pounds a month. This initial scene is set to play on the viewer’s mind and inflict a feeling of guilt. The advert then shows how your donation will be spent, stressing the fact that your money will be a long term investment. This is aimed to give the viewer satisfaction and reassure them that their money going to be used in a positive way. At the end of the advert a telephone number is given for viewers to ring up and donate using a debit cards. There are a number of ways available in which you can make a donation to Oxfam, the latest method available is through a secure online donation, using a credit card, other methods include a monthly direct debit installment or the more traditional cash donation.
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