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models an industry as being influenced by 5 major drivers, otherwise known as Five Forces. The logic behind the model is that by being aware of all the drivers in an industry, the strategic business manager can develop a competitive edge over rival firms and can use this model to better understand the industry context in which the firm operates and competes.
The model is used to gain a better understanding of an industry and how all the drivers interrelate and influence all participants, regardless in which quadrant they plotted in.
We use this framework to analyse an industry and it's drivers as it provides the greatest strategic insights that you the strategic executive can use to implement in your business.