Case Analysis of AOL
record accuracy
Enhance the companyˇ¦s transparent
AOLˇ¦s segments revenue
The most profitable growth businesses
Cable,
File entertainment,
Publishing.
Revenue of business segments
Reasons for the success
Cable
Great increase in subscription(16%) and advertising(21%)
Film entertainment
Large increase in content(17%)
Upset the loss of others
Reasons for the success (conˇ¦t)
Publishing
Done well in overall segments
Specially, Increase in others(29%) and subscriptions (23%)
Stock price of AOLTW