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Apple Computer Corporate and Business Strategy
Price erosion
Continued growth of white boxes.
Vertical integration by Microsoft or Intel.
Substitutes PDAs, WebTV
International Competition
Retail exclusion
COMPAQ SWOT ANALYSIS
Strengths
Strong brand equity.
Market share leader.
Extensive product line.
Weaknesses
Longest cash conversion cycles.
Longest inventory turnover.
High overhead: low operating and profit margins.
Slow to incorporate direct selling model.
Lack of product innovation tight R&D budget.
Poor ROE
Heavy debt load
Declining market share.
Opportunities
Less price erosion within high end server market where foothold is present.
Direct selling website
Acquisition or merger
International sales
Threats
Continued industry price erosion
Continued growth of white boxes cutting market share
Vertical integration by Microsoft or Intel.
Substitutes PDAs, WebTV
International Competition
HP SWAT ANALYSIS
Strengths
Brand leader in printer and imaging markets complements to PC industry.
Ability to leverage IT services and printer markets to boost profit margins.
Product innovation pipeline largest R&D budget among top 4.
Increasing market share.
Weaknesses
Poor stock performance shareholder skepticism on firms ability to generate profit.
Lowest operating margins among PC manufacturers.
Highly diversified, undefined core competence.
Opportunities
Printer, Imaging, & IT services market.
Direct selling website
Acquisition or merger
International sales
Outsource production.
Threats
Continued industry price erosion
Continued growth of white boxes cutting market share
Vertical integration by Microsoft or Intel.
Substitutes PDAs, WebTV
International Competition
IBM SWAT ANALYSIS
Strengths
Highest operating and profit margins, extremely efficient.
Procurement lowest COGS.
Largest computer company by revenue economies of scale
Diversified products and markets: hardware and software.
Horizontally and vertically integrated.
Mainframe market leader
Corporate market dominance bundled services
Weaknesses
Heavy debt load.
Inferior OS and CPU performance.
Declining market share.
Opportunities
Direct selling website
Large cash reserves make acquisition possible.
International [next page]