A Case Study Over the Breckenridge Brewery
to asset ratio was .294 and in 1997 it was .284. This number should stay below a .40. The higher the number the more risk that is involved in the company.
Competitive Strategy
In order to better track results, we plan to separate the operations of the brewery and the brewpubs. This will ensure that the brewpubs are not masked by the profits of the brewery. We also plan to increase our product line to keep up with the ever changing tastes of our target market. This will increase our market share in the microbrewery industry and give our customers a more customized beer that can not be imitated by the mass beer companies. Another strategy we feel will be beneficial to the company is to create a more uniform theme and menus in the brewpubs. Our target market enjoys travel and it would be to our best interest to create a common ground for brewpubs throughout the United States. In order to achieve this uniformity, the service received at the brewpubs must be up to par for our affluent market. To achieve this, an intense training program will be implemented to give the best service and keep the customer coming back.
Conclusion
Our market share in the craft beer industry can be saved and increase if the strategies mentioned are implemented in an effective manner. We are very optimistic that the beer consumption market will continue to grow and we want our stake in the growth.
Additional Charts (Value chain, EFAS, IFAS, SWOT, SFAS, TOWS, etc.)
Top 25 Specialty Brewers in the U.S. (2001)
1 Boston Beer Co., MA 14 Portland Brewing Co., OR
2 Sierra Nevada Brewing Co., CA 15 Harpoon Brewery, MA
3 Jacob Leinenkugel Brewing Co., WI 16 Snyder International, OH
4 Spoetzl Brewing Co., TX 17 Gordon Biersch Production Brewery, CA
5 FX Matt Brewing Co., NY 18 Full Sail Brewing Co, OR
6 New Belgium Brewing Co., CO 19 Mendocino Brewing Co., CA
7 Redhook Ale Brewery, WA 20 Boulevard Brewing Co., CA
8 Pete's Brewing Co., TX 21 Summit Brewing Co., MN
9 Widmer Brothers Brewing Co., OR 22 Long Trail Brewing Co., VT
10 Pyramid Breweries Inc., WA 23 Goose Island Beer Co., IL
11 Deschutes Brewery, OR