A Case Study Over the Breckenridge Brewery
24 Rock Bottom Restaurants, CO
12 Anchor Brewing Co., CA 25 BridgePort Brewing Co., OR
13 Alaskan Brewing & Bottling Co., AK
The Value Chain
• Experienced workforce.
• Focus was on freshness.
• Microbrewery used pure ingredients. • Capacity always an issue.
• Successful beer recipes.
• Brewpubs lacked consistency • Beer had to be shipped in refrigerated trucks.
• Transportat-ion was very expensive. • Its target market were 24-45 year olds.
• Well educated.
• outdoor recreation • Poor service in brew-pubs
• Location, location, location of Brew-pubs was important.
• Beer side was doing excellent.
The Value Chain
Support Activities
• Employees motivated to work for a common goal.
• Microbrewery used pure ingredients. • Richard creativity, vision and energy were key factors in company growth. • Driven by opportunity real state deals.
• Planning was a major issue. • In 1996 its state of the art facility allowed it to more thatn double its production
SWOT
 Strengths
– Expand product line
– Increase distribution
– Marketing potential
 Threats
– Competition
– Current market and industry conditions
– Federal and State legislation
 Opportunities
– Expand product line
– Increase distribution
– Marketing potential
 Threats
– Competition
– Current market and industry conditions
– Federal and State legislation
IFAS
Internal Strategies Weight Rating Weighted Comments