A Case Study Over the Breckenridge Brewery
Score
Factors
Opportunities
New markets 0.2 5 1 Infinite # of markets
New products 0.2 4 0.8 Small batches = experimentation
Weak competition 0.1 4 0.4 Not many brewpubs
High demand 0.2 5 1 We love beer
Threats
Mass beer producers 0.1 2 0.2 Tough to take marketshare
State laws 0.1 3 0.3 Some are very restrictive
Import beer 0.1 2 0.2 We like foreign things
Total 3.9
EFAS
Internal Strategies Weight Rating Weighted Comments
Score
Factors
Strengths
Brewmaster 0.2 5 1 Trained at Siebel Institute in Chicago
Product lines 0.15 4 0.6 Beer and resturant match the region
Communication 0.1 3 0.3 Very open from top to bottom
Image 0.1