A Case Study Over the Breckenridge Brewery
4 0.4 Rocky Mountain Brewery
Real estate 0.05 3 0.15 Coors Field Colorado Rockies
Weaknesses
Logistics 0.1 2 0.2 Refigerated shipping
Freshness 0.1 3 0.3 Must be rotated
Inefficiency 0.1 1 0.1 Tough to give up on an idea
Lack of consistency 0.1 1 0.1 None are the same
Total 3.15
SFAS
Duration
Key Strategic Factors Weight Rating Weighted Score Short Medium Long Comments
Brewmaster 0.1 5 0.5 x the best in the industry
Product lines 0.1 4 0.4 x easy to create new beer
Logistics 0.1 3 0.3 x train and create better methods
Freshness 0.1 3 0.3 x better training
New markets 0.1