A Case Study Over the Breckenridge Brewery
2 0.2 x plenty of niches
Weak craft competition 0.1 4 0.4 x no clear dominant competitior
High demand 0.2 5 1 x gives us beer
Mass beer producers 0.1 3 0.3 x no taste
Import beer 0.1 3 0.3 x false images
1 3.7
Tows
IFAS Strengths(S) Weaknesses(W)
Brewmaster Logistics
EFAS Product lines Freshness
Communication Inefficiency
Image Lack of consistency
Opportunities(O)
* find a product that would * make the inconsisency
New markets be unique to a new market a part of the image
New products
Weak competition * exploit differentiation b/w * create products with less
High demand competition maintenance or care
Threats(T)
Mass beer producers * exploit craft beer * crate better logistics and
State laws advantages procurement
Import beer *research statutes [next page]