Case Analysis of Home Depot Vs Lowe’s
and specials for frequent and loyal customers.
On the other hand Lowe’s, should take serious consideration in expanding overseas. The international market is the greatest possibility for more success. Without implementing an international market mission, rival companies will see the opportunity and gain a competitive advantage against Lowe’s.
Continuing we will see some threats both organizations can face. In this case I felt the threats are common for both institutions. Lowe’s and Home Depot are both threats to each other because they try gaining customer base from each other. Ultimately, they also are threatened by local electrical, plumbing, building material supply houses, lumberyards and hardware stores around them on each state.
After studying both companies I feel Home Depot has a better business model because of the fact that in this competitive business world, they have expanded to Canada and South America, which makes them a very strong company. In addition, they provide customers with expert employees with professional knowledge in the home improvement industry, which in turn has built customer loyalty.
· Home Depot is the world’s leading employer of Olympic and Paralympic athletes and hopefuls.
· Over 22 million people visit a Home Depot store each week.
· More than a half-million children have built their first toolbox at a Home Depot Kids Workshop.
· Home Depot is the youngest retailer in the Fortune 50.
· The color orange came from a consulting firm that suggested painting Home Depot signs on bright circus tent canvas because it would cost less than the more common electric-lighted signs.
· We sell enough paint in a year to paint the square footage of Manhattan Island with one good coat and still have enough left over to touch up the graffiti in the Bronx.
· Lowe’s has been Improving Home Improvement® for more than 57 years. In 2003, Lowe’s earned several notable industry distinctions, including:
· Fortune’s 2003 Most Admired Specialty Retailer
· Ranked 60 on the FORTUNE 100 and seventh on the Business Week 50 list
· No. 1 in Business Week’s S&P 500 ranking - retailing category
· Named 2002 ENERGY STAR Retail Partner of the Year