business reasearch servey
The Business
Mission Statement
Who are you? PRE General Name of Business. How many countries you export too?
What do you offer?
What do you aim to achieve?
The Company
What is the size of your business?
How many employees do you have?
You are a partnership why?
Why did you not choose a sole trader?
Main Activities, Location and Activities
Does your location affect the business?
Why did you choose that location?
What are your products? List
Name of your Go-Karting parts?
How do you sell them? e.g. Do you get orders monthly?
What percentage of your Go-Karting products do you sell domestically
How do you build your company customer base?
What is the size of your factory and how many machines do you have?
Unique Features
What are your competitive advantages? e.g. you’re always on time, personal delivery
What makes you stand out from other companies?
Do you have any value adding aspects? e.g. Company Logo
Key Management and Staffing Strategies
Outline Management Team
What are the qualifications of your staff?
Can I have a copy of key staff resumes?
Do you have a staffing strategy?
If you did get new staff how would it affect your companies growth and what would they do? Would trained staff be better?
Advisers
What advisers have you used throughout your business? e.g. accountants, Solicitors and Bankers.
Business Relationships
Do you have strategic alliances with other companies, suppliers, e.g. non-competing partners
Past and Present Performance?
Product and Services
Description
Describe the type of product one by one?
Competitive Analysis
Who are your main competitors?
What do you do better than them?
Threats
What factors could hinder your business success or progress? Specifically to your Go-Karting parts. e.g. new competitors coming into the market
Opportunities/Future Developments
What opportunities may arise in the future? Specifically to Go-Karting
How are you going to take advantage of this and how will it affect your products? e.g. is there a new technology coming.
The Process /Operations
Step by step process for your manufacturing of Go-Kart parts.
Quality Control
What processes and standards do you have in place for your product to ensure it meets specification of the product?
Are there any safety requirements, durability you apply to your products?
Strengths and Limitations
What strengths and limitations does your production and manufacturing process have?
Expansion
Do you have any plans to expand?
Why would you benefit? e.g. smooth operations
Capacity
What is the size of your factory?
How many staff work in it?
What times do your employees work?
How many employees work on a shift?
How many machines do you have and how many are used specifically for Go-Karting?
Equipment and Material Requirements
List the equipment needed to make Go-Kart parts
What raw materials do you need?
Human Resources
What staff do you require or already employed to run manufacturing and production?
Marketing
The Market Summary
When your product was first introduced what market did you aim to penetrate?
Where is your market located?
When you were setting up was there market demand for your product?
Do you know what your customers think of you, why they like you and what they think of some key competitors?
Customer Profile
Do you sell to directly to customers or only to other businesses?
Geographic characteristics
Where does your market live?
Demographic characteristics
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