business reasearch servey
age, gender, education, job, and level of income, religion and ethnicity of you market?
Psychographic characteristics
Personality, lifestyle what influences the market
Strategy
How did you go about getting into the market?
What or by what means did you attract your customer? e.g. low price, good quality, or a guarantee
Key factors influencing market
What trends, growths, and setbacks have you noticed in the market that affects the ability to engage your product? e.g. How fast your market has grown? How many people use your product? Is it in big demand?
Pricing policy
What type of approach did you take when originally setting your prices? e.g. try to make your prices cheaper then competitors or same price or even higher because or your uniqueness. Did you engage in psychological pricing that is $1.99 rather than $2.00?
Competition
What are your main competitors 3-5 of them?
What do they do or sell?
Do you know how they operate?
Advertising and promotions
How do you advertise? List may also be promotions such as names best in your line of business.
Sales and distribution
What are all your distribution channels? Like Internet, order, personal delivery and mailing.
Industry analysis
Over view
What is your industry? Who are your colleagues, other companies in the same field?
Trends in industry
What trends, aspects, affect your industry as a whole? e.g. falling mortgage rates would help boost the real estate business.
Price sensitivity
What influenced the price of your products? e.g. exporting may fluctuate in accordance with exchange rates.
Financial Information
Need a copy of your balance sheet, profit and loss, cash flow statement, income and expenditure projection and break-even analysis also any other financial papers but not anything to do with tax. =)
QUESTIONS
Need a customer listing for Go-Kart parts
Resumes or key employees.
Do you have a company logo or any fancy name printed somewhere?