Cadbury
freedom to choose the way we live, the way we work and what we consume. Freedom of choice is a vital factor in the fast moving and highly competitive consumer goods industry in which Cadbury Schweppes operates. Their products are purchased daily in there millions around the world and unless we consistently offer quality, value and satisfaction they know that their consumers will switch faithfulness.
Their products fulfill a broad range of needs. Their beverages quench thirst, provide refreshment and taste and reflect lifestyles. Their confectionery offers energy, taste, rewards and gift opportunities. They cater for these fundamental needs in a range of products, which offer a huge variety of ingredients and styles. Variety is important. In there business freedom of choice means not only the freedom to seek new combinations of old favorites, but also new experiences.
Their brands become old friends with whom our consumers have special relationships. This makes their protection of their reputation an essential ingredient of our-long term success. They are also constantly seeking new and innovative ways to satisfy the consumer's willingness to try new things. Consequently whenever they develop a new product they have to build consumer awareness through advertising and promotion. Consumers want to be informed, whether to be reminded of their feelings about established favorites or to be told of new delights available for their delectation!
With choice, comes access to their products. Their job is to make their products as widely available as possible; to ensure that they are always within an arm's reach whether as an impulse or a considered buy. To achieve this, they work with their customers in many different trade channels.
How well they do all of the above determines how successful they are. How successful they are, in turn, translates into long-term value for their shareowners. If the consumer's right to choose is a given, so too is their responsibility to that consumer. Good businesses have clear values determining everything they do, and are characterized by good governance.
The Cadbury Schweppes Statement of Purpose and Values provides them with an operating framework for their strategic intent and the manner in which they conduct their business in today's world. Whatever the challenge - eradicating harmful working practices in the cocoa-growing industry; providing guidance in cocoa growing regions, or working with governments and other bodies to combat the rise of obesity by educating and informing about healthy lifestyles and sensible diets - all issues can be actively addressed within a clear and consistent set of business principles.
They are an international company proud of their long heritage, which recognize that they do not operate in isolation. They believe that a creative and well-managed corporate and social responsibility programme is in the best interests of all their stakeholders - consumers, customers, shareowners, employees, suppliers, and other business partners - who work together with them. They also have a clear commitment to the communities and to the environment in which we do business.
Corporate and Social Responsibility (CSR) is a board level responsibility. The Corporate [next page]