British Airways
carriers.
Institutionalizing New Approaches: Institutionalizing change involves showing how new approaches, behaviors, and attitudes help improve performance. Different scenarios within BA exemplified this point such as celebrating successes with celebrations and including employees of all levels within these celebrations. These celebrations promoted the value of the change process and increased its visibility to everyone in the organization. When BA faced a battle with British Caledonian over route transfers, King and his team were able to rally signatures of over 26,000 employees for submitting a petition. This overwhelming support to the management signified employee commitment and belief in the change process. BA management nurtured new behavior and shared values by introducing various programs like Putting People First (PPF) and Managing People First (MPF). These programs helped in promoting management vision to the entire organization. Thus BA’s management was able to make the change process endure by gradually anchoring it in a supportive culture over a period of time.