Brim-case study in marketing strategies
or
Expand?
By How Much?
Brim Sanka RAU
Present statistics Present Statistics Target Statistics
ROFE (12.0)% ROFE ROFE 35-40%
Margins (6.8)% Margins Margins 13-14%
CAN WE BACK INTO THESE TARGET GOALS
Cash cow minus
Competitive nature of the industry—Did I do okay do you have anything to add?
Organization of the Company—recent high turnover—need to include somewhere
Characteristics of a mature market specifically a declining mature market