Chinese Hotel Industry- Values
to hamburger.
Building: From tile houses to skyscrapers.
Transportation: From bicycles to underground mass transmit.
Office equipment: From abacus to PC, some using 486 or pentium.
As China is rapidly transforming from a centralised planned economy to a market-oriented society, the "Xiao Kang" families or the Chinese Middle Class will continue to grow. Their emergence and growth, initially concentrated in the cities, will gradually spread out to the towns and suburbs as the towns become more urbanised and as people become more mobile. The "Xiao Kang" livelihood supported by continued economic reform will continue to spread out from focal points of the cities to areas and regions, bringing prosperity to more and more people in this vast country. What does all this mean to us, marketers and professionals? I would just like to conclude by saying, "The rapidly changing lifestyle in China means there will be a huge market for modern consumer goods and services and therefore greater business opportunities for all of us".