An Evaluation of the Tourism Industry in the South West of England and a Segmentation Analysis and Determination of Relevant Target Customer Groups
this may not be significant for the South West. The increasing use of the Internet has led to a decrease in tour groups8 and an increase in the number of independent travelers.
• Ecological
The weather in the UK is unpredictable and unreliable; this deters many overseas visitors and UK visitors alike. However the South West region is perceived as having some of the best weather in the UK and combined with the long sunny conditions of 2003 this may be a plus point for the future.
.