Brand analysis
the fulfilment of unique needs formed to suite our customers, by the highest quality products and services. Their main goal is not only to provide the highest quality products & services but also to keep all our products as user friendly as possible.
. From the other side, in the consumers and competitors’ perception, the Hilton is an upscale hotel chains, with other brands like Embassy Suite Hotels and Conrad Hotels. Positioning is based in the high-quality services and facilities for all customers.
4. Offering and Appeal
We know that although there is a cross over, business-to-business marketing is different from consumer marketing in deep and fundamental ways and this most certainly affects the way that b2b marketing should be carried out.
In this context, let us look at the strategies our companies are using in both markets. WebDesign offers a large number of products and services for companies. Among them I can mention: Provision of Internet content service and content development, Media agency activity Creative agency activity, Multimedia development, Commercials and animation, Development of programs and solutions based on databases, Development of games 3D animation developments etc.
As we can see, the scale of services provided by them ranges from informatics development through media and creative agency services, graphical and graphical animation development to internet content development and internet contact provider services. They are offered online or offline depending on the service.
With the slogan "IT and media solutions", their advertisements on their web page aim future customer, to present them with the same good quality services - already known by their present customers, who constitute a very important part of their business.
From the other side, Hilton offers to its customers self-confidence and gives the sense of importance, the hotels providing everyone with adequate room space and comfort. The rates charged for this hotel are very competitive, it has similar rates with other upscale hotels during off seasons and it offers discount for special events or holiday seasons for family accommodations. The core competency of Hilton Hotels is providing accommodation service to its guests; therefore the hotel is emphasizing the quality of service by providing more space per room.
For example in one of their advertisements they say “When you stay in a box, does it stay with you?” The meaning of the advertising message implies that when you stay with most other hotels, you might stay in a hotel room that is inefficiently small. Undoubtedly you will feel small and will naturally feel lack of self-confidence, especially when planning for an interview or important meetings during your stay. The targeted market is primarily business travellers mainly between 30 and 55, with an executive, administrative, or managerial position.