Why the marketing of soccer in Australia is going "downhill "
a smaller number of registered players with only 142,230 appose to soccer’s 287,274. Surprisingly the average attendance level for football is much higher pulling in an average of almost 11 thousand spectators per game which is over double that of soccer’s. The huge difference is obviously because caused from lack of media, TV attention. In the past 7 years due to the poor attendance of Fans watching soccer games in Australia the currant 17 soccer stadiums was reduce from the original 22 which cost soccer Australia thousands in lost revenue.
“The Power, who average between 2500-3000 fans to each home match, entered the NSL on the back of early success of Sydney rivals the Northern Spirit. But hopes of immediate success – like the Spirit – sank due to average results and poor home attendances.”
Newspaper article “Power for sale” By Dean Ritchie
27nov02
4. Not enough Media attention – Soccer Australia
Having a good solid media attention is essential for a successful sporting market. Not only does it help with the sports popularity but also attracts much needed sponsorship to the game. Media attention can really boost and make a particular sport more popular, normally when there’s big events coming up there’s commercials advertising it, for example the State of origin that’s coming up there is adds on all the time in prime time promoting there games. This really attracts football fans from everywhere to either watch the games from there home TV or to actually go to the stadium and see the game live. This could be one of the main reasons soccer has such poor fan support and spectator attendance, due to the lack of media advertisement. Using football for an example again TV/media shows such as the very famous “footy show” really helps the sport of football although the show has turned into more of a comedy show it runs for an hour Giving results there thoughts and stacks of information about what has been happening in that week of the football world. If only soccer could have a show as popular as this for example media attention, sponsorship would come to players a lot easier. Having lack of media attention seems to relate to having little fan support and perhaps because of little fan support there is no or little chance for soccer teams or individual players to get adequate sponsorship. Its clear that the sport needs all 4 of these points working together to create a successful market in soccer for the future.
Bibliography
http://www.dailytelegraph.news.com.au/printpage/0,5942,5565228,00.html Wednesday 4th 1:12 pm
http://www.gloryboys.net/forum/topic.asp?ARCHIVE=true&TOPIC_ID=1823 Wednesday 4th 2:43 pm
http://www.abc.net.au/pm/s220100.htm Tuesday 3rd 6:00pm