WWF Case Study
website. They are maintaining their portion of the ratings as well as bringing in the required money through merchandise that helps them regain their fan base and attract more consumers. They are looking to expand by adding a WWE cable network that will show wrestling all the time and will allow them to dictate how they want the story lines to progress and what they would like to show in regards to profanity and adult situations.
4. Evaluate the WWE’s market situation:
I have to say that I am a little confused about the market situation. I take it that the WWE is the old WWF since I saw that Steve Austin is with the WWE and he was with the WWF in the case study. I know that on the website the WWE had the big names, such as Steve Austin, The Rock, etc. I am not a wrestling fan, nor am I going to pretend like I can rattle off the names, but it looks as if they run the show for the wrestling entertainment. They have been able to take the acts on tour and they are able to maintain some expansion projects, such as having some of the wrestlers act in movies, on Saturday Night Live, etc. This helps reach out to fans who may not realize that they are fans…they may like the work that the wrestler is doing elsewhere and may be more willing to follow them in the wrestling career. Most people live for Monday night wrestling..However, there are many cable and TV outlets that now provide wrestling almost every night. This may be why the WWE is looking to create their own network—the only problem with expanding is sometimes more is not always better. Fans may not enjoy the events as much because they are too accessible.
5. Do a SWOT analysis on the WWE:
Strength: The WWE has a strong fan base and the fans are loyal to their particular favorite wrestler. The WWE has created some solid characters and the characters are able to withstand the storylines to maintain their fan base. The cable outlets also realize the importance and the money and access that wrestling can bring them. Cable outlets realize that the amount of people that are brought in to watch the wrestling can pay off big time for them—especially with advertisers.
Weakness: The WWE may have some outside competition from some smaller operations. You can always find a wrestling match on some station when flipping through the stations during the evening. The market may be over saturation and creating an abundance of wrestling activities. The WWE looks as if it has surpassed the WCW and some of the wrestlers that went to the WCW seem to be forgotten.
Opportunities: The WWE may have a tremendous opportunity in regards to beginning a wrestling network. The WCW had the success because Ted Turner is a media-mogul and has access to many avenues in which the matches could [next page]