WWF Case Study
could be broadcast. The WWE could expand their scope and allow for an entire network that could help them provide access for fans and potential fans. I also feel that there should be a match between the WCW and the WWE and they could almost create matches against one another and stage the promotions and almost team up to create such an outpouring of fan support and I am sure that the revenues would be increased and the advertising opportunities would be increased as well.
Threats: The WWE may need to target a younger audience and interest may vary with age groups as well as over time. It is important to stay in tune with what is “pop” culture and also to maintain the visibility of the wrestlers outside the ring—once that ends, it may be hard to create momentum for outside fans. The opportunity of a wrestling network may also diminish demand and may hurt advertisements and merchandise purchases.
6. What are the major “issues”:
The major issues that are facing the WWE within the case are whether or not to keep Bret Hart. They must weigh their decision by analyzing whether keeping him will hurt or help them. Bret Hart’s popularity was somewhat diminished because of the onset of newer characters with Steve Austin. It was becoming more work to write Bret Hart into the scripts than it was to leave him out. Vince McMahon is offering Bret Hart the opportunity to go to the WCW to sign because they can no longer support him financially and there is no longer a demand for his character. Bret Hart has more than financial ties with the WWE and feels a sense of loyalty to McMahon and to his WWF fans. McMahon also realizes that by keeping Bret Hart it has not helped his ratings for the WWE. He must decide on how to direct Hart without offending him since he has been loyal to the WWE and helped bring it to the level it is today.
7. Recommendations for the issues:
I feel that the WWE should evaluate the fans that remain for Bret Hart and see how having them leave will impact their overall fan base. I also think that they should not just let him go because there is a new kid on the block and there is more interest in the newer characters. People like routine and they like to support that they feel they know the best. Sometimes turning their backs on an old character may not work to their advantage. I feel that the WWE should keep Bret Hart and have him be an announcer or have him work alongside with one of the newer characters—he should stay with the WWE and the loyal fans will remain as well.