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Branding
A. Objectives
The objective of the Branding exercise is to create the position of the organization in a way that it enables us to provide the society with attributes needed for their growth in Romania.
 AIESEC Romania to have a strong and unified identity carried out by its members. We are clear what is AIESEC in Romania and what it stands for
 Having and using common concept, messages, key elements of identity, slogan and common visual elements that would help us to be recognized and easy to memorize
 AIESEC Romania to have unified and readily recognized image among its stakeholders
 To have a clear and common linkage between different events and activities through having a basis what to build them on, ensuring that we maximize impact on society through our work.
B. Mission
We understand the importance of the added value of Branding our organization based on the needs of the external and internal environment in Romania and thus this is the path that we have chosen to develop our organization in our country and maximize impact of our services.
We seek to:
• Develop socially minded leaders who are able to perform responsibly with all sectors of the community.
• Facilitate interaction and appreciation of diversity between individuals of a different culture
• Create opportunities for individuals to be creative and to act in a proactive manner
• Develop individuals who practice active learning
• Create a learning environment through the open sharing of information and ideas
C. Keys to Success
The success of the Brand Initiative is dependent on the following factors:
• Our ability to understand the importance of and the process of the branding exercise
• Our ability to successfully communicate our knowledge to the members of the 12 local committees
• Our initiative in training the members to follow the branding regulations after the launch
• Our ability to convey to our stakeholders their role and the need for their support for a successful implementation.