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be a model for a day
1. Introduction
Supre` was first formed in 1984 by Hans Van der Meulen and his wife Helen. The company started outselling fashion, which was targeted to the older generation. However in 1998 the company changed direction and from discounted stores they moved to smaller boutique stores with high energy teams, cool and up to date fit outs and the latest disco music featuring smaller clothes aimed at the 12-25 year old market. Supre` thrives on new challenges of keeping their image strong through promotions and many other factors that contribute to the way they are seen through their own eyes, but more importantly, the customers.
One of Supre`s well known qualities in attracting customers is doing outrageous promotions that are ever changing. This assists in presenting the image of energetic, fun and excitement that Supre` wants to project. Younger girls enjoy getting involved in promotions that are going on at any given time.
The retail buying team of Supre` which includes Marcella Andrews and head buyer, Georgina Taskin spend many hours in the planning process of special promotional events. The following promotional event that will be focus on is called “Be a Modal for a Day”.
This promotional event will give girls under the age of 18 the experience, fun, glamour, excitement and catwalk energy of being a model for a day through Supre`. The day costs just $49.50 and this includes a professional make-up session, a model
workshop and individual and group choreography resulting in a live fashion parade. All applicants will be dressed in Supre` clothes and Kliens accessories for the fashion parade. Locations of the fashion parades will be set in shopping centres around Australia and entrants have the chance to be a star and have their 15 minutes of fame!
Registration and payment can be done through filling out an application form at any Supre` store or online at the Supre` website. Advertising will be done in Dolly magazine along with an application form that can be sent to Supre`s head office.
2. Planning Process
The planning process will be the central instrument for directing and coordinating the “Be A Modal For A Day” special event. From previous promotional events within Supre` retail buyers, Georgina and Marcella have followed a flow-chart which provides a simple planning approach. The following is a planning process of “Be A Modal For A Day” using Supre`s flow-chart outline.
2.1 Event Project Definition/Objectives:
· Purpose of event: Youth fashion promotion, Supre` image
development, Modeling industry development, Profitability.