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be a model for a day
promotional event such as “Be A Modal For A Day”. It is generally the buyer such as at Supre` who makes the contract and brings whomever is necessary to the event to make it profitable, memorable and successful. Cooperation and communication between partners and sponsors also plays a big part in planning a successful promotional event. Knowing what your partner’s time-line and plans are a necessity for you to be able to do and follow your own. It takes a lot of work, time and energy to organise a promotional event. A retail buyer needs to be productive and creative in order to develop promotional concepts such as” Be A Modal For A Day”. If this is done adequately not only does the buying function gain success but the business, as a whole will gain exciting benefits too.
9. Bibliography
9.1 Primary Resources
Andrews, M., Assistant Buyer Supre` Pty Ltd, 20th September 2002.
Taskin, G., Supre` Pty Head Buyer, conversation, 15th August 2002.
Van Der Meulen, N., Victorian State Manager, conversation, 14th August 2002.
Van der Meulen, H., Managing Director of Supre` Pty Ltd, conversation, 21st March 2002.
Kyoti. J., Victorian Area Manager of Supre` Pty Ltd, conversation, 20 March 2002.
Lopez. J., National Sales Manager of Supre` Pty Ltd, conversation, 20 March 2002.
9.2 Secondary Resources.
Diamond, J AND Pintel, G., 2001. Retail Buying, 6th ed. New Jersey: Prentice Hall.
Packard, S, Winters, A.A, Axelrod, N., 1976. Fashion Buying and Merchandising, 1st ed. New York: Fairchild.
Berman, B, Evans, J.R., 2001. Retail Management: A Strategic Approach, 8th ed. New Jersey: Prentice Hall.
9.3 Online Resources
Supre` Pty Ltd [online], Available: www.supre.au.com Accessed: 20th September 2002.
Be A Modal For A Day [online], Available: http://www.beamodelforaday.com/ Accessed: 20th September
Garlicks Model and Management Agency [online], Available: http://www.garlicksmodelmanagement.com.au/ Accessed: 20th September