Analysing General Motor Buy Power
a test drive for 24 hours once they are confidence that they are interested.
To conclude GM opportunity to increase business is not just selling vehicles, but need to stress on services, financial assistance, loans and insurance, customer’s service and support, to establish a one stop shopping web sites. That provides range of useful services to satisfied customer’s need. As for the strategy to increase loyalty and trust personalization and customization of the web sites need to be adjusted or added. To create value added or complementary services, to offer higher benefits to customers. Example of value added services are additional insurance and guarantees, 24 hr test drives, low interest loans, etc. In general these services enable buyers to trade at favorable terms and with confidence. They increase the attractiveness of the dealers to present to customer and attract new customers.
Bibliography:
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