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company
.0 Introduction
2.0 Top level management structure
3.0 Organizational Structure
3.1 Key structural contingencies
4.0 Human Resource Philosophy
4.1 Investing in People
5.0 Political Frame
5.1 Relationship in Power and Formal Authority
6.0 Cultural Analysis
6.1 Culture and Organizational Performance
7.0 Key Challenges
8.0 References
1.0 Introduction
Optus is an Australian leader in integrated communications - serving more than five million customers each day. The company provides a broad range of communications services including mobile, national and long distance services, local telephony, international telephony, business network services, internet and satellite services and subscription television.
In November 1991 Optus Communications won the tender for Australia's second general carrier license. The introduction of Optus as a carrier created a competitor's market for the first time in the history of the Australian telecommunications industry. In 1998 telecommunications giant Cable & Wireless plc took a controlling stake in Optus Communications, effectively forming Optus and had revenues of about $100 million per annum but today they are turning over $5 billion in annual sales. Their well-positioned businesses in high-growth areas together employ over 11,000 people and serve more than 5 million customers per day.
In 2001, SingTel became the parent company of Optus, paving the way for Optus to become a strong and strategic telecommunications player within the Asia-Pacific region. Since commencing operations in 1992, Optus has invested more than $7 billion in the construction of fixed, mobile and satellite networks, including central business district. Suburban local access networks, optic fibre, national trunk, Hybrid Fibre Coaxial (HFC) and international undersea cables.
These networks provide the company with an advanced technology platform capable of delivering cutting-edge communications, information and entertainment services. The Mobile business unit has captured around one third of the total Australian GSM mobile market and leads the market in mobile data take up. Optus Business is also ready for the future with almost half its revenue