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Apple Commuters Finance Assignment
24
v Financial Highlights 25
v Ratio Analysis 26
v Efficiency 27
v Risk Analysis 28
OBJECTIVES
Our medium term business objectives are to secure as much of the Taxi market from which we can expand the South African operation into other related segments.
GOALS
Apple commuters will aspire to achieve the following key targets over the next three years:
· Increase our installed base and secure our market position
· Improve our service offering and implement systems and controls to measure our performance
· Improve on our profitability
· Implement a Key Account Management structure
· Improve staff training on all levels in line with BEE and labour law requirements.
GROUP LOCATIONS
Below is a map of the areas represented by Apple commuters. The red indicates currently supported areas whereas the black indicates potential expansion points.
« Head offices
u Regional offices
u Potential expansion areas