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BIG X / EXCELSIOR HENDERSON
long after the sale. The bikes will not be sold in supercenters, but in dealerships that carry just a couple of brands. These dealers will have proven to be very professional and outstanding in their field. The support offered to the dealers from Excelsior-Henderson will be a cornerstone of the company's success. Dealers will receive extensive technical support, small business training and will be taught how to market better and more efficiently. Dealers do not get anywhere near this kind of support from any other manufacturer. They are basically left on their own. There will be about 350 dealers across the country and no two dealers will be within 150 miles of each other. This will eliminate price cutting and loss of profits to dealers. It is very important that dealers maximize their profits on this brand. This will keep them wanting to focus on this brand. "They will be able to sell more through less," said LaVoie.
Well what about my strategic analysis? This company has covered all their bases and is first class all the way. This venture is extremely risky. There has not been an American made motorcycle, besides Harley Davidson, since the great depression. All of a sudden two farm boys are reviving one of the greatest motorcycle companies ever? It takes almost a
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megalomaniac to envision such a task and a person with an iron stomach to even start the process of developing a company on a scale like this.
These boys know exactly what they are getting into. Through their corporate experience, entrepreneurial ventures and fine schooling, they know what needs to be done and what the road ahead is like. They have had 20 years to hone their skills, make the contacts and develop some wisdom that will help make them a success. If Dan and Dave would have approached this ten years ago, they could never have pulled it off because off because of their inexperience and age. People would not have taken them seriously and they would not know everything that needs to take place in a venture like this.
With the help of some of the finest minds in their fields, they have compiled a very strong team that will lift the company into the next stage, manufacturing, marketing and sales.
Every decision has been deliberate and methodical.