Blair
increases, price strategies become more aggressive, and market share decreases for Jones Blair
Recommendations
Jones Blair should follow the suggestions of Vice President of Operations and Sales. By decreasing the price ($74 per gallon) by 20% ($59 per gallon), it achieves price parity with the other big corporations.
Focusing on the non DFW accounts were half of our sales and most of our dealers exist right now is another great option. Looking at exhibit 4, we can see that 60% of our retail accounts come from non DWF markets. By hiring more sales reps and making them focus on developing new accounts.