A Demographic Profile of Shawnee County, Kansas
Introduction
Shawnee County, Kansas is comprised of eleven cities (or towns), including; Auburn, Belmont, Berryton, Dover, Grove, Pauline, Rossville, Silver Lake, Tecumseh, Topeka, and Wakarusa. Shawnee County has a population of 169,871, which represents approximately .06% of the total U.S. population. Using gender, age, and race, a comparison of the Shawnee County and U.S. populations will be discussed. The results will be illustrated through the use of various graphs. This comparison will conclude that the Shawnee County population resembles the total U.S. population. Additional Shawnee County demographic characteristics will be covered, including: marital status, education, occupation, and household income. Analysis of the data should lead to an understanding of the Shawnee County market and various segments.
Shawnee County vs. U.S. Demographics
There are several demographics that may be used to describe a population. Three primary demographics are gender, age, and race. This information is very useful to marketers because it can be used to associate a demand for many products. Using the three primary demographics, this section will cover a comparison of the Shawnee County versus U.S. population.
Gender
The total population in Shawnee County is 48.4% male, and 51.6% female. Population in the U.S. consists of 49.1% male and 50.9% female. Males in Shawnee County represent .7% less than the total U.S. male population. In retrospect, females in Shawnee County account for that percentage and represent .7% more than the U.S. female population. Graph 1 illustrates these statistical values. Overall comparison shows that Shawnee County and the U.S. have relatively the same population percentages by gender. Refer to Appendix 1 for detailed population numbers and exact percentages.
Age
The ages of both the Shawnee County and the U.S. population are represented using thirteen categories, or age ranges. The largest percentage of population in both Shawnee County and the U.S. is between the ages of 35 to 44. In addition, the smallest percentage of population for both is also the same, which is the age category of 85 years old and over. Refer to Appendix 1 for the complete list and percentages, and Graph 2 for an illustration.
Race
Race can be divided into several categories. For the purpose of this paper, two major categories will be discussed. The first category will include the Shawnee County and the U.S. population that is either of one race or two or more races. The second category includes the following six races; white, African American, American Indian and Alaskan Native, Asian, Native Hawaiian and other Pacific Islander, and some other race. The largest percentage of the Shawnee County and U.S. population is of one race and white. The second largest percentage for both is African American. Refer to Appendix 1 for a complete list and percentages and Graphs 3 and 4 for an illustration.
A Closer Look at Shawnee County Demographics
This section will discuss four additional demographics used to describe the population of Shawnee County. These demographics include marital status, education, occupation, and household income.
Marital Status
The population in Shawnee [next page]