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Coke

Excel spreadsheets tend to make short work of

the analysis. Students have found the experience quite rewarding.

V. REFERENCES

Copeland, Tom, Koller, Tim, and Jack Murrin, McKinsey & Company, Inc.,

2000, Valuation,

Measuring and Managing the Value of Companies

, John Wiley & Sons, Inc.

Fraser, Lyn M., and Aileen Ormiston,

2000, Understanding Financial Statements

, Prentice Hall,

Inc.

Higgins, Robert C., 1995,

Analysis for Financial Management

, Richard D. Irwin, Inc.