Brand Management - Mcdonald
2 3 4 5 6 7 8 9 10 Mean Score
Farm Equipment 6 5 5 5 6 6 6 6 3 6 5.4
Dinnerware 5 6 6 6 4 3 5 5 6 4 5
Frozen meals in the grocery store 1 2 3 4 1 1 1 2 5 2 2.2
Amusement Park 3 1 1 2 5 2 2 3 2 1 2.2
Day Care Facilities 2 3 2 1 3 4 3 1 1 3 2.3
Educational, Interactive CD ROM for Children 4 4 4 3 2 5 4 4 4 5 3.9
The below are some of the most insightful qualitative statements and reflections made by respondents.
Farm Equipment
This choice was provided in an effort to evoke negative commentary or raise questions about what McDonald’s is ‘not good at? It was revealed by most of the respondents that McDonald’s would be ill advised to extend into an area that they have ‘nothing to do with? Most people saw farm equipment as having no connection to McDonald’s current business. Respondent nine was the exception as the subject referred to the attributes of assembly line production and associations with potatoes and farming.
Dinnerware
Dinnerware was consistently dismissed on the basis that [next page]