Case Analysis #1: Monster.com
paid less and large companies may not want to have their name associated with low quality jobs
2. Develop a new system that allows people without internet access to create an online profile of themselves for potential suppliers
a. Impact on company profits: This new technology would allow for more people to utilize the monster.com recruitment agency therefore increasing company profits
b. Impact on competitors: This again would allow Monster to gain a stronger competitive edge over their competitors
c. Impact on current customers: Current customers could view this new technology as beneficial because they would now have the opportunity to examine new potential employees
3. Enter into a new Geographical area, i.e. Asia
a. Impact on company profits: This has the potential to achieve outstanding company profits
b. Impact on competitors: Monster.com would gain a stronger competitive advantage over their competitors
c. Impact on current customers: Current customers wouldn’t be affected greatly by this decision
Recommendations:
Monster.com should develop a new system that allows people without internet access to create an online profile of themselves for potential suppliers. They also should try to expand into a news geographical location (Japan) in order to gain recognition in other parts of the world. Both of these suggestions would ensure continuous growth and profitability in the times ahead.
Implementation:
In the beginning, Monster.com should try developing the new technology. They have already invested in trying to create this news system and they should follow through with this idea. After this part is done, promotional advertising should be done to create customer awareness. Throughout this operation, Monster should put money into advertising in Japan to create company awareness. Monster should also hire an anthropologist in order to get familiar with Japanese customs and culture. The entire implementation plan should begin as soon as possible.