Analysis of Daimler-Chrysler
the growth of the Internet because there is a lot of information about DaimlerChrysler and you can also make advertising. A lot of Money is spent in technology to preserve the environment and to secure the customer (e.g. airbag). They also develop entertainment in car like DVD lectors.
DaimlerChrysler has a large range of products in different markets. They product in each market: luxury car (Mercedes), sedans, coupes, convertibles, minivans, jeeps, compacts, sport-utility vehicles, trucks, commercial vehicles like heavy trucks and buses. They also have Automotive Electronics which products automotive electronics applications.
The main competitors of DaimlerChrysler in its segments and markets are General Motors, Ford, Toyota, Volkswagen, Renault, Fiat, Peugeot-Citroen, Honda, BMW Rover… DaimlerChrysler is one of the five best car makers.
This is the environment where Daimler-Chrysler lives. Now, we talk about the strengths and weaknesses with a SWOT analysis and a product portfolio.
We’re going to do the SWOT analysis. It will give us the strengths, weaknesses, opportunities and threat of DaimlerChrysler.
Strengths:
The merger of Daimler and Chrysler brought strengths from both sides.
 DaimlerChrysler is famous for its diversification.
 They have a reputation for design and product development due to Chrysler Corporation
 Reputation for innovation (e.g. Smart, A car)
 Capacity of engineering and technology from Daimler
 Luxury car image due to Mercedes-Benz
 Good shares in European and North American markets
Let’s see the different brands and their strengths in a product portfolio:
Passenger cars & light trucks
Mercedes-Benz passenger cars are world renowned for their innovative technology and highest levels of comfort. It offers elegantly and technically brilliant products. Its youthfulness and dynamism are appreciated in all over the world.
The Chrysler Brand has a complete range of products with its sedans, coupes, convertibles, and minivans. Chrysler brand’s focus is design, performance, fined-tuned athletic. Cars are not very expensive
The Jeep® Brand is one of the most widely recognized brands in the world because of its utility during the World War II and because it has four-wheel-drive capability combined with exceptional on-road handling and performance. It defines the sporty and versatile side of the sport-utility segment.
The Plymouth Brand combines contemporary styling, meaningful innovation and value in versatile products. It sells cars in three segments: compact, sedan and minivan.
The Dodge Brand is popular in the USA and is recognized for its bold, powerful and capable image. It has a wide range of cars, minivans, sport-utility and trucks.
The Smart Brand is a new brand. It needs minimum road space. It is very useful for mobility in big cities during rush hours. But the car is still expensive.
The Commercial Vehicles and buses
DaimlerChrysler is one of the leaders in commercial vehicles and buses with four brands:
DaimlerChrysler is the No. 1 in the world for trucks over six tons and buses over eight tons.
In Europe, DaimlerChrysler is represented by Mercedes-Benz for commercial vehicles and by Mercedes-Benz and Setra for buses. The Mercedes-Benz Atego is the leader of sells in the segment of delivery transportation. They also offer trucks for fire services or [next page]