Cartier Case
Must de Cartier? that it means the indispensable thing of Cartier creates the independent company?Les Must de Cartier? of which Perrin is President and this manages to convince to Hocq that the Cartier products must be exported to the rest of the world and not to concentrate themselves in Paris. In 1973 Hocq it dies in an accident of Tra'nsito and Kanoui assumes the control of the mark. Perrain once traveled to the year everywhere from Oriente.medio to Australia showing the universalidad of Him Must. In 1974 the Cartier ball-point pens In 1976 Cartier are united to the lighters readquiere the store of New York. They begin to create exclusive stores of Cartier anywhere in the world. In 1979 Hocq she dies in a traffic accident and her daughter assumes the control of the mark until 1981. That same year Cartier megres and Him Must, Alain Perrin becomes President Directive Consejo. The company has sales by 250 million dollars to the year. In 1981 a line of perfumes In 1983 is sent the Richemont group acquires Cartier. Richemnont is proprietor of others marcasde luxury like Mont Blanc, Dunhill, Go Cleef & Arples and is proprietor of 18% of Britis