Communication, being an essential part of the life of individuals and one of the major components of normal functioning of organizations, can involve the use of different media which serve to transmit a message from a sender to a receiver. Our Aviation Engine Repair Center is not an exception and our organization uses a variety of tools in the process of communication but, in the course of time, we have eventually arrived to the necessity to use all media effectively so that the message could fit the media it is transmitted by.

First of all, it should be said that, at the present moment, we use a variety of media which may be viewed as traditional and new ones. Among traditional media, or communication channels that are used in our Aviation Engine Repair Center may be named telephone and faxes. In fact, telephone is probably the most widely spread and used channel of communication within our organization. Basically, the communication process occurs by means of telephone between different units or departments of our company. For instance, the director can communicate with a head of the department using the telephone simply in order to find out the general information about the functioning of the department what it actually works at or what are the recent results of its work. Similarly, a head of the department can communicate with the manager in order to find out the details of some order the latter received from a customer, or vice versa, the manager can supply the head of the department with more detailed information about the order and demands of a customer. By the way, the telephone communication may be also external, when a manager communicates with a customer, for instance, that is also quite effective as it can help better coordinate the work of our company and wishes of customers.

Another traditional channel of communication is fax that is basically used to the external communication of the company with its customers, partners, suppliers, etc. Obviously, text messages sent via fax are delivered quite fast and provide an opportunity to receive essential information, for instance some documentation in an appropriate form in a relatively short period of time. In this respect, it should be said that fax is amply used by the director, heads of departments and a manager as they send and receive messages concerning their work. For instance, a head of departments can send or receive a fax message to or from a supplier concerning the more effective use of some materials our Aviation Engine Repair Center receives. Or else, the director can consult with our company’s partners and receive some samples of contracts by means of fax.

It is worthy of mention that probably one of the most effective channel of communication within our organization is a face-to-face meeting. In fact, it should be said that face-to-face meetings occur quite often in our Aviation Engine Repair center though they are not too often. In my opinion, it is extremely important since extremely frequent face-to-face meetings threaten to decrease the effectiveness of communication, since we will simply get used to this form of work and, if the message is not delivered effectively during the face-to-face meeting, its effectiveness will be low, while occasional but not rare face-to-face meeting help us keep our interests and attention to this type of communication quite high. Naturally, this channel of communication is one of the most important since it provides an excellent opportunity for the direct and live communication between a sender and a receiver of the message. Practically, it means that the effectiveness of face-to-face communication is higher since the personal contact is stronger, not in the last turn, due to the use of both verbal and non-verbal communication. Such a combination naturally increases the effectiveness of communication in our organization.

Nonetheless, it is worthy of mention that in recent years some new channels of communication have been introduced in our Aviation Engine Repair Center. For instance, we amply use the Intranet within our organization as an effective medium that helps us be constantly in contact and, at the same time, the information shared within the company remains secured from any external breaches. However, it is worthy of mention that Internet is also widely sued for the promotion of our services as well as e-mail is often used as an effective channel of communication of our company and customers.

Thus, it is obvious that the effectiveness of communication highly depends on the channel used. In fact, it is beyond a doubt that a face-to-face meeting of the director with heads of department is much more important when some vitally important questions or strategic problems are discussed because the high level of personal contact, effective verbal and nonverbal communication, opportunity to actively participate in the communication are essential in such a situation. At the same time, it would be hardly effective to organize a face-to-face meeting, for instance, to get acquainted with a project of some contract that the director is going to sign. Instead, it would be more logical to use fax which is faster and easier to use, while the information received may be effectively evaluated. This is why it is really important that the message fit the channel through which it is transmitted.